In 2014, when we need a recommendation, most likely we turn to the Internet scrolling through countless postings by total strangers, trying to guess what’s real and what’s not. Recently, the Wyngspan team took a moment to reflect back and ask ourselves this question: What did we do to find a trustworthy professional before the Internet?
Once upon a time, way back in the 1980’s and 1990’s there was this ancient, huge, overwhelming yellow book that contained every businesses number listed alphabetically, in a specific geographic area. While it was nice to have every business listed, this format also meant that Al’s Plumbing service had the better position to rein in a new customer than Zeek’s Plumbing. Also, if Al had purchased a large advertisement, customers may have been more likely to choose his business rather than a better plumber with no ad. The Yellow Pages may have been an overabundance of information without any filters but it was a start.
In addition to the Yellow Pages, there was (and still is) the Better Business Bureau, which really started the review trend. By engaging the BBB, consumers are able to formally report a complaint and then other consumers can investigate if a business had complaints before patronizing it. It shortcomings are primarily that it narrowly focuses on only the negative experiences of consumers with businesses.
Although these two old-school outlets were available before the rise of the Internet, one type of review that has stood the test of time is word-of-mouth recommendations. These occur between our personal networks, including our friends, family members, and colleagues. We have all asked friends for the name of a trustworthy mechanic, landscaper or dry cleaner. We trust the experiences of those within our network.
Back to 2014, when there are too many untrustworthy online reviews sites to count. Wyngspan, however, is different. We are a place that brings the concept of word-of-mouth references to life on the Internet. Instead of texting ten friends to find one business, fill out a Wyngspan profile for a one-stop shop. To learn more about us visit www.wyngspan.com, Follow us on Twitter or Like us on Facebook.